Product thinking, written down

Practical articles on product management, strategy alignment, OKRs, and product leadership, from experience rather than theory.

Latest
5 min readOctober 29, 2026

How to Structure a Product Team Between 50 and 150 People

Learn how to structure a product team at the 50 to 150 person stage, where flat startup setups break down and decision rights must be made explicit. A practical guide for CPOs navigating the messy middle.

Read articleFredrik Göth
5 min read

Strategic Initiative Execution: The Missing Layer

Why your product strategy dissolves by week three of the quarter, and what the structural fix actually looks like

Most product strategies fail not because they're wrong, but because there's no initiative layer connecting strategy to delivery. Learn the structural fix that keeps strategic initiative execution alive through the quarter.

strategic initiative execution
product strategy
OKRs
5 min read

The PLG Playbook Is Being Rewritten in 2026

What worked in 2022 is quietly failing teams who never updated their assumptions about how growth actually happens.

PLG strategy built on 2022 assumptions is quietly breaking down. Here's what CPOs and PMs need to revisit about acquisition signals, expansion buyers, and the seam between PLG and sales-led growth.

PLG strategy
product-led growth
growth model
5 min read

The CPO Job Description Has Changed. Most Companies Haven't.

What chief product officer responsibilities actually look like when AI is running underneath every product decision you make.

The CPO job description most companies post was written for a different era. Here's what chief product officer responsibilities actually look like in 2026, when AI is reshaping how product decisions get made.

CPO
Product Leadership
AI Era
5 min read

Beyond RICE: Strategic Prioritisation That Actually Works

Why scoring your backlog gives you a ranked list but never a decision, and what to do instead.

RICE scores create the appearance of objectivity while hiding the trade-offs that actually matter. Learn how to move from scoring to structured reasoning and make product prioritisation decisions that connect to strategy.

product prioritisation framework
product strategy
roadmap planning
5 min read

How CPOs Should Audit and Consolidate Their Product Stack

A principled approach to product management tool audits for CPOs at 50 to 200 person companies who inherited a fragmented stack and need to fix it without burning team trust.

A diagnostic framework for CPOs at mid-market companies who need to consolidate a fragmented product tool stack. Learn how to audit what you have, sequence the consolidation, and bring your team along without triggering cynicism.

product stack consolidation
CPO
product operations
5 min read

Building AI Features That Won't Fail EU AI Act Scrutiny

Why EU AI Act compliance is a product strategy decision, not something to hand off to your legal team

The EU AI Act is now applying in stages, and most CPOs aren't ready. Learn how to build AI features that meet compliance requirements from the start, not after a costly legal review.

EU AI Act
Product Strategy
AI Compliance
5 min read

How to Make Product Decisions That Actually Stick

Why your team keeps relitigating the same priorities, and what product decision making infrastructure actually fixes it.

Most product teams have a prioritisation problem that is actually a decision-making infrastructure problem. Learn the three elements that make product decisions land and stay landed.

product decision making
prioritisation
product strategy
5 min read

How to Run a Product Roadmap Review That Changes Decisions

Most roadmap reviews are presentations in disguise, here is how to turn them into actual decision sessions.

Learn how to restructure your product roadmap review from a performative status update into a real decision-making session. Covers pre-conditions, decision rights, and how to end with a written log.

product roadmap review
product strategy
decision making
5 min read

AI and Product Decision-Making: Why Speed Is Still Broken

You have more AI-generated insight than ever before, and your strategic decisions are still taking just as long.

Most product teams have added AI to their research process but still find strategic decisions slow and contested. Here's why the bottleneck was never information, and what to do about it.

AI product decision making
product strategy
decision architecture
5 min read

ClickUp for Product Management: What CPOs Get Wrong

Why consolidating your product management tool stack into ClickUp trades rigour for convenience, and why most CPOs only realise this after the damage is done.

Using ClickUp as your primary product management tool feels logical when everyone else is already in it. Here's why that reasoning collapses under the weight of real product decisions.

ClickUp for product management
PM tool stack
product operating model
5 min read

Notion for Product Management: When It's Enough and When It's Not

Why consolidating your PM stack into Notion trades short-term simplicity for structural blind spots that show up exactly when decisions get hard.

Notion has absorbed serious PM functionality, but "good enough" and "purpose-built" are not the same thing. Here's how to decide whether consolidating into Notion will help or hurt your team.

Notion
Product Management
PM Tools
5 min read

Opportunity Solution Trees: The Discovery Framework PMs Need

Why weekly customer calls without an opportunity solution tree produce insights that never reach your roadmap

Learn how the opportunity solution tree framework connects product outcomes to customer opportunities, solutions, and assumptions. A practical guide for PMs who want discovery to actually drive decisions.

Opportunity Solution Tree
Continuous Discovery
Product Management
5 min read

How to Actually Do AI-Assisted Prioritisation Well

The problem is not the AI feature, it is what you feed into it.

Most AI prioritisation tools fail not because of the technology but because of missing strategic context. Learn a practical four-step framework for getting genuinely better decisions from AI-assisted prioritisation.

AI prioritisation framework
product strategy
roadmap decisions
5 min read

How to Turn Product Analytics Into Roadmap Decisions

Why your dashboards stay wallpaper and what to do instead

Plenty of product teams have data but no process for turning behavioural signals into roadmap decisions. Here's how to close the insight-to-decision gap with a repeatable rhythm.

Product Analytics
Roadmap Prioritisation
Product Process
5 min read

Product Owner vs Product Manager: Fix the Org, Not the Title

When the product owner vs product manager debate won't die on your team, the titles aren't the problem, the structure is.

The product owner vs product manager debate persists because most teams haven't made the structural decisions that give each role a real mandate. Here's how to draw the boundary that actually works.

product owner vs product manager
product roles
org design
5 min read

Vibe Coding Is Changing What Product Managers Own

Why generating working software from plain English is not a productivity trick, it is a structural change to the PM role and how discovery actually works.

Vibe coding is reshaping the product manager role by collapsing the gap between idea and working artefact. Learn how PMs are using it to sharpen discovery, improve research, and collaborate better with engineering.

vibe coding
product management
AI workflow
5 min read

Miro Is No Longer a Whiteboard. And That's a Problem

Miro's 2026 repositioning closes the whiteboard-to-prototype gap, and quietly leaves your decision layer undefended.

Miro's 2026 AI features make it a credible prototyping tool, but it still can't replace the structured decision layer your product team needs. Here's what to think through before consolidating.

Miro
Product Management
Tool Strategy
5 min read

AI Tool Sprawl Is the Real PM Productivity Crisis

You added AI to your PM stack, and somehow your team is spending more time managing tools than managing products.

AI tool sprawl is the most common productivity problem in product teams in 2026. Learn why more AI tools are slowing your team down and how to fix it.

AI tools
product management
productivity
5 min read

Your AI PM Tools Probably Don't Comply with the EU AI Act

What CPOs and DPOs need to know before legal makes it a procurement blocker.

The EU AI Act applies to any European deployer of AI-powered tools, including your PM stack. Here's what CPOs need to audit now before legal or procurement forces the issue.

EU AI Act
Product Management
Compliance
5 min read

The Mid-Market PM Tool Trap Nobody Is Solving

Why 50 to 150 person product teams are stranded between tools that are too simple and tools that are too heavy, and why it is getting worse.

Growing B2B SaaS companies of 50 to 150 people are caught in a product management tool gap: too big for lightweight tools, too small for enterprise platforms. Here's what's driving it and what to do about it.

product management
jira alternatives
startup tools
5 min read

The Product Strategy Framework That Actually Sticks

If you have to re-explain your product strategy every quarter, the problem is not your audience.

Most product strategies fail not because they are poorly conceived, but because they exist as documents rather than decision-making systems. Learn the framework that connects daily decisions back to a single, testable strategic claim.

Product Strategy
CPO
Frameworks
5 min read

How to Restructure Your Product Team Around AI in 2026

Your PMs all have ChatGPT subscriptions, and your product team is no more AI-ready than it was two years ago.

Many product organisations in 2026 are carrying role definitions and performance frameworks designed for a world AI is actively replacing. Here is how CPOs can restructure with clarity.

Product Leadership
AI Strategy
Team Structure
5 min read

Why European PLG Teams Can't Keep Using US Onboarding Tools

Your PLG stack is converting users, and your DPO is about to ask you exactly where their data is going.

Most European PLG teams are running onboarding and adoption tools that send personal data to US servers, creating real GDPR and procurement risk. Here's why it matters and what to do about it.

GDPR
Product-Led Growth
EU SaaS
7 min read

AI Product Discovery Still Fails Without an Operating Model

Having three AI tools touching your discovery process is not the same as having a discovery process.

AI tools for product discovery are multiplying, but most teams still face a synthesis-to-decision gap. Learn what an operating model for AI product discovery actually requires.

AI product discovery
product operating model
opportunity solution tree
5 min read

Why OKR Adoption Collapses After Q1, and What Fixes It

The problem isn't your goals. It's that nobody built a system to keep caring about them.

Most OKR implementations fail not because of poor goal-setting but because the weekly check-in ritual decays under workload pressure. Here's the structural fix that actually works.

OKRs
Goal Setting
Team Productivity
4 min read

GDPR-Compliant PM Tools: The European Buyer's Guide

Your legal team just asked where your roadmap data lives, and the honest answer is you don't know.

A practical guide for European CPOs evaluating GDPR compliant product management tools, covering data residency defaults, EU AI Act obligations, and how to audit your current stack before the next DPA questionnaire arrives.

GDPR
Product Management Tools
EU Data Residency
5 min read

Miro Is Not Your Roadmap Tool

Why consolidating your PM stack into Miro feels like a smart move, and quietly destroys the infrastructure your team depends on.

Miro's new roadmap views are impressive, but "has roadmap views" is not the same as "is a roadmapping system." Here's what breaks when teams consolidate under budget pressure.

Miro
Product Roadmap
PM Tools
5 min read

AI Tools Won't Fix Your PM Team's Speed Problem

The bottleneck is not access to AI. It is the absence of a repeatable discipline that makes it compound.

Most product teams have adopted AI tools but still move at the same pace. The problem is not the tools. It is the missing operating discipline that makes AI compound.

AI tools for product managers
product management
operating discipline
5 min read

Win/Loss Analysis: Why Your Roadmap Keeps Missing the Point

Your sales team loses a deal every week to the same competitor, and your roadmap has no idea.

Win/loss analysis is one of the highest-signal inputs a PM can have, revealing exactly what buyers needed and what tipped the decision. Learn how to build a minimal process that connects sales conversations to product decisions.

Win/Loss Analysis
Product Management
Competitive Intelligence
4 min read

The Product Vision Framework CPOs Actually Need

Why most product visions stop working the moment prioritisation pressure hits, and what to build instead.

Most product vision statements sound compelling in the all-hands but collapse under prioritisation pressure. Here's the structural framework CPOs need to make vision operational.

Product Vision
Product Strategy
CPO
5 min read

The PM Role Is Splitting. Most CPOs Haven't Noticed Yet.

If your team is still organised around the old PM job description, you are paying senior salaries for work that costs cents per inference.

The product manager role in the AI era is splitting into execution-layer and strategy-layer work. Learn why this structural shift is easy to miss, and what to do about it.

Product Management
AI Strategy
Org Design
6 min read

Your Three-Tool Feedback Stack Is Breaking Your Roadmap

Why the feedback-to-roadmap workflow isn't a process problem. It's an architecture problem.

Most product teams run their feedback-to-roadmap workflow across three separate tools and lose hours every week to manual reconciliation. Here's why the stack itself is the problem.

feedback to roadmap workflow
product roadmap
product management
5 min read

Your Analytics Tool Is Not Your Source of Truth

Having the data and making the decision are two different things, and the tools we buy are built for the first while the second is left to chance.

Most product teams have plenty of analytics data but no system for connecting insight to decision. Here's why the handoff breaks down, and what a real product analytics system of record looks like.

product analytics
system of record
product decision-making
5 min read

Your Team Has AI Tools. Your Workflow Is Still Broken.

Having Notion AI and a meeting recorder doesn't mean you have an AI-enabled PM workflow. It means you've bolted new tools onto the same broken process.

Most product teams have added AI tools without redesigning how work actually flows. Learn how to audit your PM workflow across five layers and sequence automation the right way.

AI product manager workflow
PM workflow automation
product operations
6 min read

AI Feature Pricing Strategy: The Margin Trap CPOs Miss

Your AI features are working, and that might be exactly the problem.

AI feature adoption is a margin event most CPOs miss until it's too late. Learn why flat-rate pricing is structurally incompatible with AI inference costs and what to do before the forced reprice.

AI pricing
product strategy
unit economics
5 min read

The PM Tool Gap That's Costing Mid-Market CPOs

Why the product management tool market has left the 50 to 150 person B2B SaaS company without a real option

Mid-market B2B SaaS companies have outgrown lightweight tools like Trello and Notion but can't justify enterprise platforms like Jira or Productboard. Here's why the gap exists and what to do about it.

Product Management
SaaS Tools
CPO Strategy
5 min read

Why PLG Tools Built for the US Are Failing European Teams

The dominant PLG stack was architected for American growth teams, and in 2026, the cost of that mismatch is no longer just inconvenience.

US-built product-led growth tools were never designed for GDPR, EU data residency, or the EU AI Act. European CPOs are carrying structural risk every day they run these tools in a regulated market.

product-led growth
GDPR
European SaaS
5 min read

Why AI Roadmap Features Don't Actually Help You Prioritise

Every major PM tool has an AI roadmap button now, and if you've clicked it, you already know it doesn't help you decide what to build next.

AI roadmap tools promise prioritisation but deliver formatting. Here's why no tool on the market today can do the strategic reasoning your product team actually needs.

AI roadmap prioritisation
Product strategy
Roadmap tools
5 min read

Why OKRs Fail. And It's Not the Framework

Most teams go looking for a better tool when the real question is a different one

When OKR adoption fails, it usually has little to do with the framework. These are the patterns that kill adoption and what to try instead.

OKRs
Strategy
Product leadership

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