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Product thinking, written down

Practical articles on product management, strategy alignment, OKRs, and product leadership — from experience, not theory.

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5 min readJune 15, 2026

Why AI Roadmap Features Don't Actually Improve Prioritisation

The AI prioritisation button exists in every major roadmap tool now — and if you've pressed it, you already know something is off.

AI roadmap prioritization tools generate ranked lists quickly, but without strategic context, constraints, or trade-off reasoning, they're doing autocomplete — not real prioritisation. Here's what actually matters.

Read articleFredrik Göth
5 min read

AI Product Discovery Still Fails Without an Operating Model

Having three AI tools touching your discovery process is not the same as having a discovery process.

AI tools for product discovery are multiplying, but most teams still face a synthesis-to-decision gap. Learn what an operating model for AI product discovery actually requires.

AI product discovery
product operating model
opportunity solution tree
5 min read

Why OKR Adoption Collapses After Q1 — and What Fixes It

The problem isn't your goals. It's that nobody built a system to keep caring about them.

Most OKR implementations fail not because of poor goal-setting but because the weekly check-in ritual decays under workload pressure. Here's the structural fix that actually works.

OKRs
Goal Setting
Team Productivity
5 min read

GDPR-Compliant PM Tools: The European Buyer's Guide

Your legal team just asked where your roadmap data lives — and the honest answer is you don't know.

A practical guide for European CPOs evaluating GDPR compliant product management tools — covering data residency defaults, EU AI Act obligations, and how to audit your current stack before the next DPA questionnaire arrives.

GDPR
Product Management Tools
EU Data Residency
5 min read

Miro Is Not Your Roadmap Tool

Why consolidating your PM stack into Miro feels like a smart move — and quietly destroys the infrastructure your team depends on.

Miro's new roadmap views are impressive, but "has roadmap views" is not the same as "is a roadmapping system." Here's what breaks when teams consolidate under budget pressure.

Miro
Product Roadmap
PM Tools
5 min read

AI Tools Won't Fix Your PM Team's Speed Problem

The bottleneck is not access to AI — it is the absence of a repeatable discipline that makes it compound.

Most product teams have adopted AI tools but still move at the same pace. The problem is not the tools — it is the missing operating discipline that makes AI compound.

AI tools for product managers
product management
operating discipline
5 min read

Your PM Tool Stack Is a Museum of Past Crises

Why the bloated product management tool stack isn't a procurement problem — and what to do about it in 2026

Most product teams didn't choose their tool stack — they inherited it, one crisis at a time. Here's how to rethink your product management tool stack for 2026 before the integration debt compounds further.

product management
tool stack
PM operations
5 min read

Win/Loss Analysis: Why Your Roadmap Keeps Missing the Point

Your sales team loses a deal every week to the same competitor — and your roadmap has no idea.

Win/loss analysis is one of the highest-signal inputs a PM can have, revealing exactly what buyers needed and what tipped the decision. Learn how to build a minimal process that connects sales conversations to product decisions.

Win/Loss Analysis
Product Management
Competitive Intelligence
5 min read

AI Feature Pricing Is Broken and Most CPOs Don't Know It Yet

You shipped the AI feature, users love it, and your gross margin is quietly collapsing — here's what that means for how you price.

AI features bundled into flat per-seat SaaS pricing are quietly destroying gross margins as usage scales. Here's how CPOs can model the problem and choose a structural pricing response before the margin wall hits.

AI pricing
SaaS unit economics
product strategy
5 min read

The Product Vision Framework CPOs Actually Need

Why most product visions stop working the moment prioritisation pressure hits — and what to build instead.

Most product vision statements sound compelling in the all-hands but collapse under prioritisation pressure. Here's the structural framework CPOs need to make vision operational.

Product Vision
Product Strategy
CPO
5 min read

AI Roadmap Prioritisation Is Solving the Wrong Problem

Every major roadmap tool now has an AI button — and if you've pressed it, you already know it doesn't actually help you prioritise.

AI roadmap prioritisation tools sort and score your backlog faster than ever — but they can't reason about strategy, constraints, or context. Here's why that matters and what to do about it.

AI roadmap prioritization
product strategy
roadmap tools
5 min read

The PM Role Is Splitting. Most CPOs Haven't Noticed Yet.

If your team is still organized around the old PM job description, you are paying senior salaries for work that costs cents per inference.

The product manager role in the AI era is splitting into execution-layer and strategy-layer work. Learn why most CPOs are missing this structural shift — and what to do about it.

Product Management
AI Strategy
Org Design
5 min read

Your Three-Tool Feedback Stack Is Breaking Your Roadmap

Why the feedback-to-roadmap workflow isn't a process problem — it's an architecture problem.

Most product teams run their feedback-to-roadmap workflow across three separate tools — and lose hours every week to manual reconciliation. Here's why the stack itself is the problem.

feedback to roadmap workflow
product roadmap
product management
5 min read

AI Product Discovery Needs a Process, Not More Tools

Why plugging AI into informal discovery gets you informal results faster — and what to build instead.

Most product teams are using AI to speed up discovery without fixing the structural problems underneath. This article outlines a four-stage discovery loop that gives AI something real to work with.

Product Discovery
AI Tools
Product Operations
5 min read

Your Analytics Tool Is Not Your Source of Truth

Having the data and making the call are two different problems — and most teams only solve the first one.

Most product teams have good analytics but no real system of record for why decisions get made. This article examines the gap between insight and roadmap and what to do about it.

product analytics
roadmap decisions
product operations
5 min read

Your Analytics Tool Is Not Your Source of Truth

Having the data and making the decision are two different things — and most teams have optimized for the first while ignoring the second.

Most product teams have plenty of analytics data but no system for connecting insight to decision. Here's why the handoff breaks down — and what a real product analytics system of record looks like.

product analytics
system of record
product decision-making
5 min read

Your Team Has AI Tools. Your Workflow Is Still Broken.

Having Notion AI and a meeting recorder doesn't mean you have an AI-enabled PM workflow — it means you've bolted new tools onto the same broken process.

Most product teams have added AI tools without redesigning how work actually flows. Learn how to audit your PM workflow across five layers and sequence automation the right way.

AI product manager workflow
PM workflow automation
product operations
5 min read

The Product Vision Framework That Actually Sticks

Why your product vision keeps losing the room — and the structure that fixes it.

Most product visions sound right but fall apart under pressure. Learn the three-layer framework that makes your product vision operational — from board meetings to daily roadmap decisions.

Product Vision
Product Strategy
Roadmap
5 min read

The PM Tool Stack Trap Most CPOs Fall Into

Why consolidating your product management tools in 2026 often creates more fragility, not less.

Most CPOs consolidate their product manager tool stack to reduce complexity, but end up with something more fragile. Here's why vendor incentives make that outcome almost inevitable.

product management
tool stack
CPO
5 min read

AI Feature Pricing Strategy: The Margin Trap CPOs Miss

Your AI features are working — and that might be exactly the problem.

AI feature adoption is a margin event most CPOs miss until it's too late. Learn why flat-rate pricing is structurally incompatible with AI inference costs and what to do before the forced reprice.

AI pricing
product strategy
unit economics
5 min read

The PM Role Is Splitting in Two

If you are still evaluating your PMs on how many features they shipped, you are measuring the wrong half of the job.

The product manager role in the AI era is not evolving gradually — it is splitting. CPOs who restructure around that split now will be months ahead of those who wait until it becomes a retention or hiring problem.

Product Management
AI Era
CPO Strategy
4 min read

AI Won't Fix Your Discovery. But It Will Expose What's Missing

Teams are cutting discovery from 50 steps to 18. The ones who succeed start with the process, not the tool.

AI product discovery tools are powerful — but only if you already have a structured process. Learn why the operating model comes before the tooling, and what to fix first.

AI product discovery
product discovery process
continuous discovery
4 min read

The PM Role Is Splitting. Which Side Are You On?

AI is absorbing the operator work. The question is whether you're ready for what's left.

The AI product manager role is no longer a niche specialization — it's the fault line where the PM profession is splitting in two. Here's what that means for your career and your team.

AI product manager role
product strategy
PM career
5 min read

Win/Loss Analysis Is a Roadmap Input, Not a Sales Debrief

Your sales team already has the data that should be driving your roadmap — the problem is it never reaches you.

Win/loss analysis is one of the most underused inputs in B2B SaaS product management. Learn how to turn deal debrief signals into actionable roadmap decisions before the insight decays.

Win/Loss Analysis
Product Management
Roadmap Strategy
5 min read

The PM Tool Gap That's Costing Mid-Market CPOs

Why the product management tool market has left the 50–150 person B2B SaaS company without a real option

Mid-market B2B SaaS companies have outgrown lightweight tools like Trello and Notion but can't justify enterprise platforms like Jira or Productboard. Here's why the gap exists and what to do about it.

Product Management
SaaS Tools
CPO Strategy
5 min read

Why PLG Tools Built for the US Are Failing European Teams

The dominant PLG stack was architected for American growth teams — and in 2026, the cost of that mismatch is no longer just inconvenience.

US-built product-led growth tools were never designed for GDPR, EU data residency, or the EU AI Act. European CPOs are carrying structural risk every day they run these tools in a regulated market.

product-led growth
GDPR
European SaaS
5 min read

Why AI Roadmap Features Don't Actually Help You Prioritise

Every major PM tool has an AI roadmap button now — and if you've clicked it, you already know it doesn't help you decide what to build next.

AI roadmap tools promise prioritisation but deliver formatting. Here's why no tool on the market today can do the strategic reasoning your product team actually needs.

AI roadmap prioritisation
Product strategy
Roadmap tools
5 min read

How to Redesign Your Discovery Process Around AI

Having the tools is not the same as having a process — here is how to build one that actually works.

Most teams have AI tools but no discovery operating model. Learn how to build the scaffolding that makes AI-assisted product discovery actually work.

AI product discovery
discovery process
product management
5 min read

Your Feedback Loop Is a Dead End, Not a Loop

If users have to email you to find out whether you built the thing they asked for, you don't have a loop — you have a silence machine.

Most product teams have Canny, a roadmap tool, and a changelog — but no actual loop connecting them. Here's how to audit and fix the architecture before it erodes your customer relationships.

product feedback
roadmap
changelog
5 min read

Your Feedback-Roadmap-Changelog Stack Is Broken by Design

If you are manually syncing feedback, roadmap, and changelog, that is not a workflow problem — it is an architectural one.

Most product teams spend hours each week manually syncing feedback, roadmap, and changelog tools — but the real damage is the silent errors and customer trust erosion that accumulates between them. Here's why the architecture itself is the problem.

feedback to roadmap tool
product management
customer feedback loop
5 min read

GDPR-Compliant PM Tools: The European CPO's Buying Guide

Why the EU AI Act has turned a latent GDPR risk into an active procurement blocker — and what European CPOs are actually doing about it.

The EU AI Act has changed how European CPOs evaluate PM tools — GDPR compliance alone is no longer enough. This guide covers the three gates every PM tool must clear and how to build a procurement policy that keeps your team ahead.

GDPR
EU AI Act
Product Management Tools
5 min read

Why OKRs Fail. And It's Not the Framework

Most teams go looking for a better tool when the real question is a different one

Why OKR adoption fails in most organisations has little to do with the framework. These are the patterns that kill adoption and what to try instead.

OKRs
Strategy
Product leadership

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